Joy believes each woman is a unique combination of talents, wisdom, gifts, dreams, strengths, and experience. She is able to see God-potential in the women she meets and those she knows and loves. Joy longs for them to realize the life-changing truth she now believes: they can set aside striving for self-confidence and replace it with God-confidence. From these convictions, believe, inc was born.

Joy’s writing and speaking challenge the indifference that can creep into the duty-filled lives of women. She asks readers and listeners to take a new look at their beliefs, life issues, and personal value. It is her desire to ignite a passion in women to get past the “be all you can be” mentality of society when she urges them to draw upon God’s power to “be all He created them to be.”

As a writer, Joy spends time observing the people around her. She also listens to the voices of the women in her life. Because of what she’s learned, Joy is devoted to energizing women to reach beyond the daily-ness of life and helping them build a life where dreams become goals and goals are worked into dreams come true.

Joy is certain the first step in all of this is to stop striving for the approval of others and celebrate God’s acceptance of each woman – right where she is regardless of…

the choices we’ve made…
the regrets we carry…
the secrets we hide…
the sin that lingers…
the fear of failing – again…
the years we’ve wasted…
the lies we’ve believed…
the talents we’ve buried…
the gifts we’ve ignored…

Believe, inc grants Joy the opportunity for her to pass on the tools and lessons she is learning as she follows God’s leading in her life. She accomplishes this through the books, Bible studies (with teaching DVDs), and newsletters she writes as well as through speaking at women’s events and to writer’s groups.